"Workstead is a design studio, founded in 2009 by Stefanie Brechbuehler and Robert Highsmith. Their studios are located in Brooklyn New York and the Hudson Valley, where they focus on architectural and interior design, lighting, furniture, and exhibitions.
Workstead's aim is to design responsible works that create a sense of place for both the objects they contain and the people that experience them. Their palette is strong and rich, yet simple and efficient." -pulled from Workstead's website
These images feature their new line of jewelry, chainmail-like pieces made from precious metals that sling and drape across the body of its wearer.
Develop style editorial content for Target Style Instagram, Facebook, Twitter, Pinterest and YouTube—concept stories and photo art direct based guest mindset, cultural moments, business priorities and social strategy. Mix of planned and real-time content.
Photography by Tom Shirmacher
Target / Fit for Every Body
The Perfect Swim Fit with Zanna Roberts Rassi
Poolside Style with Zanna Roberts Rassi
Target / Lily Pulitzer
What makes Lilly for Target so exciting? It’s all about the prints. How will she make them part of her personal style?
We created situations our guest could relate to—at home, on vacation, at times when she wants to feel most stylish. We created memorable snapshots of how Lilly for Target can add style and fun to her life (with just one splash of print).
We invited others to try it out—we sent cutouts to top influencers to create and share, as well as posted printable cutouts on our corporate blog for all to play.
As a result:
• first post engagement 425% above benchmark
• 45K mentions of #LillyforTarget on Instagram
• total conversation 271% above benchmark
• social drove 6.7% of traffic to website (normally drives 1-2%)